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Overcoming Choice Overload in Brick-and-Mortar Stores
In the classic book, “The Long Tail: Why the Future of Business Is Selling Less of More,” Chris Anderson makes the case that offering customers more choice will lead to more sales, at least in an...
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Mobile Marketing Basics: The Importance of Mobile Optimization
According to comScore, “191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August.” This statistic alone illustrates why...
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The Decrease in Social Sharing, Mobile Websites, and Dark Social
Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that...
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Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs...
Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s....
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The Internet of Things and the Future of Digital Marketing and Public Relations
Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a...
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Six More Things That Will Influence Business in 2016
From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade...
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Why Brands Shouldn’t Wait to Invest in Mobile Marketing
If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are...
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Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing
Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment...
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Why Inventory Management Systems Are So Important to the Future of Digital...
When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help...
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In an Omnichannel Retail World, It’s “Bricks” AND “Clicks”
In recent years, e-commerce retail sales have grown at a faster rate than sales in the more traditional “brick and mortar” locations, but it would be a mistake to think that “brick and mortar” stores...
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More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World
The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being...
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Your Customers Want a Better Mobile Shopping Experience
It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few...
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Using #Hashtags to Connect to Consumers on Social Networking Sites
In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to...
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Brands and Retailers Need to Integrate Social Media into the Offline Shopping...
Many brands and retailers are using social media to advertise and build relationships with customers online. However, if these businesses fail to integrate social media into the shopping experience at...
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Five Basic Things Retailers Can Do to Integrate Social Media into the Offline...
A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while...
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Luxury Shopping Bags: Status Symbols and Social Media Props
People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends,...
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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
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Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)
In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is...
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User-Generated Content Is Fuel for Recommendation Engines
By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these...
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Customers Love Coupons, but Hate the Fine Print
There is a lot of evidence out there that coupons help drive sales. Customers like coupons. I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them....
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